Case Study .

How Uzerly helped I-run boost sales through retargeting display and email remarketing solutions.

Client .

Solutions .

Email Remarketing

Retargeting Display

Context .

I-run is one of France's leading sports retailer pure-players. In 2013, the i-Run teams called on our services to support them in their development strategy for retargeting display campaigns.

In 2017, i-Run decided to entrust Uzerly with the management of their Email Remarketing strategy. The combination of these two solutions not only enabled better management of the website's audience, but also improved performance. The activated solution consists of using Uzerly's technology for shopping cart follow-up (+97% deliverability rate).

Target

Logged & unlogged visitors

Campaign

Email Retargeting Display Retargeting

Uzerly's extra

Pairing two solutions

Implemented solution .

The strategy we have implemented to best meet I-run's performance needs is a combination of our two solutions :Email Remarketing and our Dynamic Display Retargeting solution..

One of the key factors in a successful email remarketing strategy is timing. A relevant follow-up email, sent at the right time, can considerably increase your conversion rate. Uzerly worked with this in mind, carrying out numerous A/B tests to define the optimal scenario for I-run visitors.

Display Retargeting .

Since 2013, I-run has placed its trust in Uzerly to manage and optimize its retargeting campaigns.

Uzerly's expertise and technologies will allow you to boost your reach and performance, while avoiding audience cannibalization between different retargeters and advertising overpressure.

The Smart ReTargeting solution enabled us to manage our 5 retargeters by positioning them in complementary audience pools. This maximizes my reach and reduces advertising pressure, which is often too high with retargeting.

Thanks to the optimizations and use of this tool, our sales have increased by 17%, while reducing my expenses. I've scripted my audiences according to traffic sources, user behavior and product value. Smart ReTargeting also enables me to analyze each remarketer in detail, and assess the relevance and added value of each one.

Celya Marnay

Web Marketing Manager

Celya Marnay

Web Marketing Manager

Results .

Uzerly's help and expertise, and the combination of two retargeting solutions, have enabled i-Run to achieve exceptional results:

Email Remarketing

Recovered
Sales

+40k

Yearly
Revenue

+1,7M€

Conversion Rate

+12%

Display Retargeting

Recovered
Sales

+48k

Yearly
Revenue

+3,5M€

Conversion Rate

+4,4%

+400 k

sales generated by Uzerly by Cibleclic since the beginning of the collaboration.

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